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The Origin Of Creative Executions
The creative execution is an evolution of a concept. The concept is an evolution of an idea. The idea is an evolution of the brief. The brief is an evolution of the strategy. A single brief can give...
View ArticleSteps Two and Three: Identify and Remove Barriers
Next Tuesday offers our yearly opportunity for a collective fresh start. A new beginning. A clean slate. I trust you may have a few resolutions already in mind. But even if you know where you want to...
View ArticleRiding the slipstream
It’s Monday morning after the Super Bowl. Your feet drag as you walk into the office. You stop by your desk to put your bag down and then charge towards the coffee machine. You pour your first cup of...
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Social Media | Governor’s Small Business Summit
I was recently asked by long-time client, Travel Wisconsin to put together a breakout session on social media for the 2014 Governor’s Small Business Summit. A social media breakout session is always a...
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8 Key Takeaways from the 2016 Digital Summit
The 4th annual Digital Summit, sponsored by Laughlin Constable and the Diederich College of Communication at Marquette University, took place on Thursday, February 25, 2016. The daylong conference...
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